Distribution & OTT

Getting finished content in front of audiences across satellite, cable, OTT and digital platforms. Distribution & OTT covers the route a programme takes after delivery: MIB downlink permission and teleport uplink for satellite channels, DTH and cable carriage, and the technical delivery specifications every broadcaster and streaming platform demands. We look at how OTT platforms in India commission and licence content, how transcoding ladders, DRM, subtitles and audio loudness work in practice, and how rights windows and revenue models compare across linear television and streaming. Written for content owners deciding where their programming should live and what it will take to get it there without a rejected delivery.

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